In a landmark address commemorating the second anniversary of his administration, President Bola Ahmed Tinubu reaffirmed Nigeria’s unwavering commitment to cultural revival, economic growth, and global collaboration. Speaking on Thursday, the President unveiled the upcoming Motherland 2025 Festival, a flagship initiative aimed at positioning Nigeria as a premier global destination for tourism, investment, and creative exchange.
“With renewed democratic spirit and a vision for national rebirth, we are preparing to welcome the world to Nigeria for the Motherland Festival this December,” President Tinubu declared. “This historic event will shine a spotlight on our deep cultural roots, thriving creative industries, and the unrelenting spirit of the Nigerian people. It’s an invitation for the world to rediscover Nigeria through the lenses of tourism, heritage, and innovation.”
He further emphasized the importance of the Nigerian diaspora in shaping the country’s future, describing their involvement as crucial to national transformation. “The diaspora brings expertise, capital, and global perspectives essential to the progress we envision,” he said. “The Motherland Festival will unite voices from across Africa and the diaspora in a powerful celebration of purpose, signaling Nigeria’s leadership role on the continent and its readiness to inspire and engage globally.”
Scheduled to take place from December 15 to 21, 2025, across Lagos and Abuja, the Motherland 2025 Festival is a collaborative effort between Discover Motherland Africa and the Federal Ministry of Art, Culture, Tourism, and Creative Economy. It promises a dynamic week-long experience showcasing Nigeria’s diverse cultures, investment potential, and creative talent.
The Honourable Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, expressed excitement about the event’s transformative potential. “Motherland 2025 marks a new chapter in Nigerian tourism. While ‘Detty December’ has traditionally been a season of celebration, this festival takes things further—connecting people, ideas, and opportunities,” she said. “With curated state pavilions and themed tracks in entertainment, tech, real estate, and healthcare, there will be something for everyone.”
Designed as a bridge between Nigerians at home and abroad, the festival will facilitate professional networking, cultural exchange, and commercial collaboration. Attendees can expect fashion markets, business expos, and innovation showcases that foster meaningful connections and spotlight local enterprise.
Additionally, government-backed initiatives such as the Diaspora Bond and the Non-Resident BVN are making it easier for Nigerians abroad to invest in the country’s development. These tools are part of a broader strategy to encourage active participation from the diaspora community in Nigeria’s progress.
Motherland 2025 is also forging strategic partnerships across industries—spanning telecoms, finance, aviation, and hospitality—to ensure an elevated and seamless visitor experience. Whether through airport arrivals, travel logistics, digital financial access, or curated tourism offerings, the event’s overarching goal is to deliver a world-class welcome to all returning and visiting guests.
By blending celebration with strategic engagement, Motherland 2025 seeks to redefine the festive season in Nigeria—not just as a time of joy, but as a moment of cultural pride, economic opportunity, and global unity.
